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Copywriting that gets results

Are you looking for a creative, professional copywriting service that gets results? At Chadwick Design we can create compelling copy for your brochures, leaflets and direct mail.

We can provide attention-grabbing content for your website and fresh, eye-catching advertisement copy which will encourage repeat business and help to build loyalty for your brand.

Call us on 01780 740893 to discuss copywriting for your:

• Web pages
• Brochures
• Advertisements
• Product Descriptions
• Leaflets
• Direct Mailings
• Newsletters

Copywriting for your website...

Do you think that copy for your web pages should just be factual information about your company? With carefully crafted wording, your website can one of your most effective marketing tools, generating leads for you and selling your product or service - and that means providing much more than just facts!

Search engines such as Google, love textual content, and including well-placed key-words will help to raise your ranking. Why not let us optimise the copy on your website to ensure you are making the best use of your marketing opportunities online.

As well as keeping the search engines happy, good web copy will inspire confidence in your company when visitors are brought to your site. If you know your business well, but are lost for words when it comes to creating content for your website... now's the time to bring in Chadwick Design to generate copy that will engage with your cleints and produce results!

Our website copywriting services include:

• A sub-editing service to ensure all your existing text reads as smoothly as possible
• Copywriting – If you supply the information, we’ll generate the copy
• Advice on making your text as friendly and informative as possible
• Writing of articles, tip-sheets, guides and packaged information

Handy tips on writing your own copy

Spell-check everything – People rarely notice their own mistakes. Proof-read all text on your website and run it through a spell-checker. Spelling mistakes may seem unimportant, but they will look careless to a prospective client.

Be consistent – Some words can be spelt a variety of different ways. If you spell the word “colour” the American way in one sentence, and the English way in the next, it will look unprofessional. In your copy, take special care deciding whether you will use the word “and”, the symbol “+” or an ampersand. Also decide which way you will write numbers and dates and be consistent throughout.

Break up large areas of text – Big blocks of text are intimidating to anyone visiting your website for the first time. You can draw in people’s attention to certain areas of text by breaking up large paragraphs into smaller ones, or adding bullet points and sub-headings.

Read what you've written - A clearly written area of text is easy to read and requires little concentration to understand. If a paragraph has to be read more than once to be understood, you are doing something wrong.